Getting started with marketing apps
Money can be tight at a small business or start-up. Saving on costs and unnecessary expenses can go a long way. That’s why we’ve rounded up a list of the fail-proof marketing apps you can use to boost your marketing efforts at little to no cost. In this post, we explore the 5 must-have marketing apps to turbo-charge your marketing.
Marketing is essential to your success. While your competitors might be spending precious money on advertising, be creative and consider other ways to stretch your marketing spend in other ways. In this sense, getting your hands on any tool that can save you time, money or a combination of both is ideal.
Make Life Easier with These Marketing Management Apps
Perhaps the most effective way to manage your marketing materials (think: documents, reports, creative assets), the Google Drive app offers the small business owner a remote space to store all marketing materials. You can pay for more storage depending on your needs. However, you’re provided with a generous amount of free space to start. Think of Google Drive as the cloud marketing app that houses all of your precious content.
The neat thing about Dropbox is that you can store your files on the cloud for free (up to a certain storage limit). For example, you can save your Canva posts or Google Docs to Dropbox and keep them handy on your Dropbox app (on your phone or laptop). It’s quick, seamless, and even more convenient than Google Drive.
Meet your graphic design BFF. Consistently pumping out quality content on a daily basis can be time-consuming and resource-intensive. Canva makes it easy to create beautiful marketing campaigns, including marketing collateral and any other designs you can think of. Your daily Facebook, Instagram and Twitter graphic posts, flyers, brochures, and even reports can be created in Canva. You don’t need to be a designer to work in Canva. It’s an entirely intuitive experience. Creating a logo in Canva is blissfully simple, too. Check out their social media page to keep up-to-date with the latest tips and tricks from the Canva design team.
Consider this; if Photoshop is out of reach for your small business, Canva might be the right option for you. It’s priced much more affordably and offers you the opportunity to set up several team members under one account.
Boost Engagement with a Suite of Social Media Marketing Apps
Whether it’s Instagram, Facebook, Twitter, LinkedIn, Pinterest, each of these apps will serve and cater to a specific audience. Do your research carefully and decide which platform is best for your business. Each platform has its own strengths and weaknesses, but typically, you’ll want to be present on most if not all of the major platforms. The key is to create and share content that resonates with your audience, while engaging with your fellow peers and contributing to the discussion. This helps to boost your engagement and helps others discover your business! Hello, exposure!
Video marketing is one of the hottest marketing tools. With more than 2 billion monthly active users, YouTube is a prime marketing destination. Whether you choose to advertise on the platform or create your own content, your business is bound to benefit from having a well-established presence on this streaming platform.
Facebook Business Suite
Critical. Fundamental. Time-saving. Effortless. These are all words associated with our experience on Facebook’s Business Suite. In a matter of a few clicks, you can review insights about your social media posts on both Instagram and Facebook, gleaning whether your posts are resonating with your audience, including post reach. You’ll also learn about your audience, including many followers you gained or lost recently, how many visitors to your profile, clicks to your website and other salient information. Most importantly, the Facebook Business Suite offers you a feature to schedule your Facebook and Instagram posts at a time of your choosing. This is a time-saver for those of you who want to get your social media posting schedule out of the way. A quick tip? Plan your content a month in advance. Create your posts in Canva. Write out your blurbs or blog posts. And schedule your posts! Bonus: The Facebook Business Suite also allows you to manage your ads on Facebook and Instagram.
Grow your small business with marketing
It’s important to work smarter, not harder. Remember that content marketing (think social media posts, blogs, videos) serve as an investment in your business. Some investments require capital in the form of money, labor or time. But before you throw some money at the task, it’s important to think about creative ways to boost your marketing. Master navigating the marketing apps and you’ll save time, money and watch as your efforts pay off multiple times over and above your initial time investment! As always, if you think you can benefit from partnering with copywriters, feel free to drop us a line.