About Sara Lynd

Lead Copywriter, Vesper Copywriters

About Sara Lynd

Copywriting isn’t for the weakhearted.

It’s best suited to the bold, curious and (dare I say it) witty minds amongst us. 

After all, success in our craft depends on our ability to persuade others with the power of words. No more, no less.

I am a freelance copywriter with over 10 years of experience. I cut my teeth creating content for clients large and small. 

I’m endlessly fascinated by the world around me. I read daily. Consume voracious amounts of content. Drink two double espressos daily. And aspire to help your brand grow with my writing chops. 

Why I love copywriting

Creating content for my clients never feels like work. That’s because I love writing.

Writing doesn’t come easy to anyone. But putting pen to paper works wonders for me. It’s rewarding, fulfilling and galvanising. 

The Birth of Vesper Copywriters

Vesper Copywriters launched in 2020. My pre-Vesper era comprised working for clients on freelance marketplaces. 

In 2020, I decided to launch and offer my own freelance copywriting services. 

I wanted full control of the clients I could work with. I aspired to build a portfolio of niches. And I yearned to make a name for myself.

Several years later, demand for my copywriting services continues to grow. 

Today, I work with a variety of clients from around the world. 

Businesses, marketers, ad agencies, designers, lawyers, accountants, and more – turn to me for content every day.

Content can elevate brands to a whole new level. My goal is to craft compelling and elevating content for B2C brands and B2B businesses.  

If you’d like to learn a little more about my background and history, please get comfortable.

My Story

How I started copywriting

As a child, I loved to read and write. It was always my outlet. But I started copywriting in 2010. As a newcomer, little did I know what the term entailed. 

At first, I was creating content for clients online. I’ve always worked as a freelance copywriter. And I have no aspirations to join an agency or firm as a full-time employee. 

That speaks to my entrepreneurial spirit. And that’s why I work with a plethora of entrepreneurial clients. 

Leaving Freelance Marketplaces Behind

Finding copywriting clients on freelance marketplaces was easy for me. The hard part was differentiating myself in a sea of freelancers. With nothing to set me apart except my prices, I ditched the marketplace zoo for good in 2020.

Vesper Copywriters

The brand was born out of my passion for copywriting. At its core, I aim to create fruitful business relationships with daring clients. 

Many of my clients consider my writing to be the ‘voice of their brand’ – and that’s the most inspiring part of my work.

My greatest strength as a copywriter is creating a unique voice for your brand persona. 

My copywriting ingredients comprise simple writing, storytelling, and the psychology of persuasion. 

Peruse my portfolio to learn more about Vesper Copywriters.

Scaling my business

I have no ambition to transform Vesper Copywriters into a content mill.

The quality of work you receive from Vesper Copywriters will remain bespoke. 

You can turn to me for quality, handcrafted copywriting.

If you’re looking for boring, bland, and basic content – you won’t find it here. 

Lessons I’ve learned as a copywriter

We’re all trying to stand out in the marketplace. And sometimes, I see many clients giving up on their content marketing efforts too soon. 

Nothing worth having comes easy. 

As a content creator and copywriter, I’ve had to learn this the hard way, too. 

The world of content and copywriting demands patience. If you’re new to content marketing, I encourage you to sit tight. This is a long-term game.  

My most successful clients have been with me for years. I’ve watched their businesses grow from 0 to the First Page of Google rankings. 

And I take pride in the fact that I’ve accompanied them on their content journey to the first page of SERPs. 

The greatest barrier standing between you and your target audience is you.

If you’re ready to take the plunge into the world of copywriting with me, please send me a message