How to hire a copywriter: 6 steps to success

Sara Lynd

Lead Copywriter, Vesper Copywriters

Contents

Six easy steps to hire a copywriter

In this article, we break down 6 easy steps required to hire a copywriter. Every business needs a copywriter. But do you go about hiring one? Today, there are plenty of options on the market. For starters, you have access to freelance portal websites like UpWork and Fiverr. But for higher quality or more experienced copywriters, you can also check out bespoke copywriters with an established online presence. 

 

Ask yourself: What do you need help with and can the copywriter prove they’re up to the task?

First, think about the task at hand. What kind of copywriting are you looking for? Blog article? Case study? Or white paper? How about social media content? Once you’ve outlined the specifics, research copywriters who have specific experience within your area and industry. Some copywriters are able to adapt their style to your brand, so ask your copywriter to provide you with examples of adaptability in writing. 

Next, figure out the level of experience required for your job

If you’re looking for a relatively quick job, you may find your copywriter on UpWork or Fiverr. But if you need a quality piece of writing, it pays to ask around for proven copywriters. If you have any questions, feel free to reach out to us. At this stage, you can consider posting a job listing. Be prepared to receive plenty of applications. In an effort to curtail the response, be as specific as possible in your job posting as this will maximize your chances of success. 

 

Look for a copywriter who knows SEO

Your copywriter should be expected to write with principles of SEO in mind. This is because content must be tailored, specific, authentic and more importantly, it needs to rank on search engines. There is a technical skill underlying SEO. Here at Vesper Copywriters, we are up to speed with the latest SEO practices and updates. 

Ask for work samples

To avoid surprises, ask your copywriter for work samples. Read through the work sample and assess whether the writer meets your criteria. If not, ask the copywriter to provide you with alternative work samples. 

 

Develop and agree on a plan of action

Once you’ve settled on your copywriter of choice, work with them to develop a plan of action. Whether you’re working on a blog content plan, or case study, it’s important to set a timeline in place. If you’re looking to work on a long-term basis, ask for a contract that outlines terms of agreement. 

 

Ask for revisions or provide feedback

Once you’ve received your work, take the time to thoroughly read the word provided. If there’s anything you’re unhappy with, ask the copywriter to make modifications or revisions within an agreed upon set of time. 

Conclusion

Hiring a copywriter isn’t rocket science and shouldn’t be a nerve-wracking experience. If you know what kind of content you’re looking for, it’s simply a matter of pre-qualifying your copywriter to do the job. If you’re on the market for a copywriter, please feel free to reach out to us. We can help you identify a content plan and mode of attack.