The benefits of outsourcing copywriting are priceless. From saving time to making more money, read this post to find out why high-quality content can help grow your business.
Save time
Whether you’re a marketing agency or business owner, outsource copywriting to save time. Professional copywriting is well-written, researched and proofread. When writing for my clients, I have a complete understanding of their goals (at least when it comes to content).
By outsourcing copywriting to me, my clients have more time to focus on what they do best.
Make more money
When you know your target audience, creating content that hits a nerve with them is easier. For example, you can use case studies to show future clients how you’ve helped past clients. Depending on your content strategy, leveraging a combination of content marketing types to make more money.
This includes:
– Blog posts
– Email marketing
– Case studies
– Social media posts
– Landing page (or sales page)
– Ebooks
Create more engaging content
To write engaging content, you’ll need a good grasp of your audience. Who are your clients? What are their pain points? Do you have a customer persona?
When I first started my copywriting business, I dismissed these questions. But this turned out to be a colossal mistake.
If you’re speaking to everyone, you’re talking to no one.
That’s why today my copywriting business proposition is clear. I create copywriting and content for women entrepreneurs. Over the years, I created written content for a plethora of businesses, creators, marketers and more. But I truly enjoyed working with women founders. Why? Because as a woman, I revel in helping fellow women succeed. What’s more, I enjoy a woman’s approach to business. That’s my taste. As a woman founder, I can empathize with the pain points of managing a business.
To create more engaging content, I suggest adhering to a strategic content creation process. Create entertaining or educational blog content. Combine it with social media to boost brand trust and awareness. Work on your website’s SEO. Your actions will ultimately lead to more conversions.
More conversions
Getting visitors to your website or social media page doesn’t necessarily mean they’ll buy something from you. If you have a low conversion rate, it probably means you need to change something.
To get more conversions, try this:
- Collect emails by offering a free item your audience will love (think: free guide, checklist or a free consultation).
- Optimize your website’s copywriting. Great words build trust and inspire users to action.
- Showcase testimonials to build trust.
- Create blog content to show off your knowledge and build a funnel of interested leads (via email marketing)
Building a robust content creation process takes time and energy. Not only does it take time to conjure up a content plan, but it also takes time to see results.
Expert copywriters can help you get results faster. I like to create content that speaks your target audience’s language. I also use a readability tool to ensure my writing has strong readability. Not only do search engines devour readable content, but clients will have an easier time digesting it, too.
More organic traffic
Content marketing and blog posts can lead to a boost in organic traffic. As you publish more SEO-optimized content, your website will start to rank for those keywords. What’s more, as other websites link to your content, your website will gain authority – boosting its ranking.
Organic traffic is priceless. Create evergreen content to keep prospective visitors coming back for more.
I suggest using a keyword research tool, or hiring an SEO consultant, to dig into the weeds of your website’s SEO. Just like copywriting, I don’t recommend doing everything yourself.
More social media engagement
Depending on your business, social media can be a source of extra revenue. It can also boost brand image, awareness and trust. You’ll never know what social media can do for your business until you invest in it yourself.
Copywriting can help boost your social media. Whether it’s LinkedIn posts, or short-form posts, written content can complement your social media image.
More leads
If you want more clients, you’ll need more leads and more conversions.
To get more leads, invest in great landing page copywriting. Landing pages are the first page clients see after clicking on an ad or social media post.
People have short attention spans. The key elements of a landing page post must hit them fast and hard:
- Clear call to action
- Tailored offering
- How your product or service can benefit the client
- Testimonials (social proof)
- Language that strikes an emotional chord (solve a problem or tap into a desire
Your landing page can be used to generate more leads. Here’s how:
- More e-mail marketing sign-ups and clicks
- More consultations
- More awareness about your brand
Grow your business faster
Great content can help grow your business faster. Here are some content types to get started with today:
- Blogs articles
- Case studies
- Website copywriting
- Social media content
As a professional freelance copywriter, I can help you grow your business by creating bespoke content.
I also offer SEO-optimized content services. Please get in touch with me to learn more.
Spend time focusing on your strengths
Before you go, remember that outsourced copywriting services are a cost effective way to focus on your strengths. Stop doing it all. Whether you’re a full-time founder or a marketing agency, contact me to discuss your copywriting needs now.
While you’re here, consider following Vesper Copywriters on Instagram and LinkedIn.
