12 Marketing Tips for Lawyers

Marketing Tips for Lawyers
Sara Lynd
Sara Lynd

Lead Copywriter, Vesper Copywriters

Marketing your law office (or firm) can be challenging. There are hundreds of competitors out there. How do you stand out? As a copywriter for women entrepreneurs, including lawyers, I outline 12 marketing tips for lawyers like you. 

1. Word of Mouth

Your clients will spread the word if you’re great at what you do. Before you know it, referrals will be pouring in. In the world of marketing, word-of-mouth referrals are invaluable. Why? It’s considered free marketing! How can you get more word-of-mouth clients? It’s easier said than done. Keep crushing each case. Go above and beyond your client’s expectations. Sooner than later, clients will start telling their friends and family how great of a lawyer you are. 

2. Social Media

A social media presence is a must for any marketing strategy. Billions of users are active on social media daily. From Pinterest to Facebook, Instagram to Tiktok, if you’re not on social, you’re missing out. 

But how do you make the most of your time on social media? 

You should note that most social platforms are now pay-to-play. This means you can’t expect free traffic. You’ll need to set aside a social media advertising budget. How much? It depends. 

To make the most of your time on social media, you’ll also need a content plan

It’s also advisable to plan your content in advance. And use a content scheduling tool to post content for you. I use Semrush, but you can look into Loomly, Canva, or any other social media posting tool. 

Use hashtags. Find out what hashtags are popular in your field of law. 

Have a social strategy. Do you want to take a personal approach and share tips via video? Or do you prefer to let your content planner and content writer pump out engaging content on your behalf? 

 3. LinkedIn

Depending on your law practice area, find and target prospective clients on LinkedIn. 

For example, you can post short-form blogs detailing how you’re currently helping clients.  

Or you can share recent testimonials. 

LinkedIn is also great for connecting with your target audience or community. 

Don’t forget to create a company page. Hire a freelance copywriter (like me) to create fresh and engaging content for your company page. As a lawyer, you probably don’t have the time to create content every week. That’s why most lawyers like yourself outsource content writing to content writers. 

 4. Content Writing (Blogs, Articles, Case Studies)

Speaking of content writing, that’s my forte. Content writing comprises anything from blogs to articles, case studies to ebooks.

Why should lawyers invest in content writing? Content is an effective way to showcase your expertise. People consider blogs and articles as effective sources of information. Want to educate your audience on new updates in your field of law? Write a 1,000-word blog post. 

If you’re scratching your head wondering what you can blog about, please send me a message. I’ll work with you to understand your law practice area and goals. Next, I’ll do some keyword research to see what your clients are searching for. Finally, I’ll create custom content for your practice. 

Check out my law blogs and articles portfolio

5. Website Copywriting

In my toolbox of marketing tips for lawyers, revamping your law firm website copywriting is critical. 

Why? Because your website is one of the first places clients form an impression of you and your brand.

Your website should be SEO-optimized. If you’re not sure whether your website is ranking well for your target keywords, please contact me. 

I’ve helped countless lawyers create effective website copy. And I enjoy creating website content (so you can get more leads and clients). 

6. Creative Networking

Here’s a nifty way to market your law business and legal services. Think about where your target audience hangs out and find them there. As opposed to attending traditional networking events, 

7. Write a Book (or E-Book)

Got a story to tell? Want to educate your prospects on a particular topic? Books (or ebooks) can serve as a gateway to connecting with a new audience. 

Writing a book isn’t a quick win. If you need help with this, please drop me a line. 

 8. Video Marketing

Arguably the best way to get organic traffic today, video marketing is a must-have marketing tool. 

Use Instagram Reels, TikTok videos or create a YouTube channel to reach your audience.

All you need is 1-2 videos per month. If you need help with creating video content, please contact me. 

9. Host In-Person Workshops

People want to hear what you have to say, if you can help them. Plan a session to help your prospective clients with a specific issue. Consider hosting in-person workshops because this is a great way to meet prospective clients in person. 

This is a great marketing tip for those lawyers with local clients. 

10. Host Online Webinars

Got an international or regional client base? Hosting online webinars can be a nifty way to spread the word about your business. Invite other specialists from your industry for an insightful discussion. 

11. Speak on Podcasts

We’re listening to more podcasts than ever. By speaking on podcasts, you’re boosting your authority and recognition in your space. What’s more, podcasts will often link to your website and social media handles in the show notes. This not only helps you gain more exposure, but it also helps your SEO efforts! Double win. 

12. Community Development

Here’s a wholesome way to get your name out there as a lawyer. Sponsor a local charity, event or sport team. Find a cause that aligns with your brand’s values. Craft a strategy. Get some help. Craft some marketing communications. And start cultivating relationships for a good cause! 

Marketing Tips for Lawyers

In this post, I shared 12 marketing tips for lawyers. Please get in touch if you’re interested in working with me as a copywriter and content writer. I have the legal know-how to help you execute your content strategy online. Find me on Instagram, LinkedIn or Twitter for more information.

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