The Power of Words: Why good copywriting is important for your business

Sara Lynd

Lead Copywriter, Vesper Copywriters

Contents

Why is copywriting important?

Words are powerful. On their own, they have the power to incite a wide variety of emotions: think excitement, happiness, suspense and anticipation. Consider the following quote: “Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.”  Woven in with your brand, message and product or service, words can make or break your communication strategy, and ultimately your bottom-line. 

How does copywriting help your business get discovered? 

Copywriting gets your content discovered in search engines, helping your business rise up the ranks (increasing your chances to be discovered). Copywriting headlines capture interest. Educational blog posts can spark interest, leading a new visitor to your website to contact you for more information. Captivating product descriptions have the power to arouse the attention of casual browsers – leading one to uncover a desire previously unknown. A white paper communicates your brand’s capabilities in a transformative and impactful manner. The message is clear: copywriting has the power to convert strangers to loyal consumers. 

How can I leverage copywriting in my business?

To put the power of words into context, think of your blog, social media posts, or product descriptions. Think of these as tools of communication that help raise brand awareness, drive sales and promote brand loyalty. As a first step, consider your brand’s tone of voice. A distinct tone of voice helps your brand speak up, distinguishing itself from the rest of your competitors. 

As the brand owner or marketer, choose words that resonate with your audience while capturing the essence of your brand. To get some ideas, browse through the copywriting on some of your favourite brands’ social media.

Why do I need a copywriting budget? 

Done right, copywriting provides a strong return on investment. Copywriting promotes brand awareness, helps your business rise up in search engines, increases brand awareness, leads to higher conversion rates and ultimately leads to more sales. If you’re a business owner and you’re keen to see more results, consider leveraging the power of copywriting. 

Where do I find a good copywriter?

Engaging an experienced copywriter is a great first step. Contact us if you need more information.