The Power of Words: Why good copywriting is important for your business
Why is copywriting important? Words are powerful. On their own, they have the power to incite a wide variety of emotions: think excitement, happiness, suspense and anticipation. Consider the following quote: “Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.” Woven […]
How to work with copywriters
Working with copywriters is easy In this article, we’ll lay out our working style here at Vesper Copywriters. It all starts with you, our client. You approach us via social media (Instagram, Facebook) or our website’s contact page. Starting out Provide me with a description of your project. I offer a variety of services ranging […]
How to hire a copywriter: 6 steps to success
Six easy steps to hire a copywriter In this article, we break down 6 easy steps required to hire a copywriter. Every business needs a copywriter. But do you go about hiring one? Today, there are plenty of options on the market. For starters, you have access to freelance portal websites like UpWork and Fiverr. […]
5 salient reasons to hire a copywriter
Copywriters are masters of the written word, human emotions and various subjects. In this blog, we’ll discuss 5 tangible ways a copywriter can help advance your business and its goals. A great copywriter can help you capture market share It’s a competitive world out there. And no one appreciates this more than your copywriter. We’re […]
How copywriting can grow your business in times of crisis
Finding opportunity in a business crisis Disney. Airbnb. FedEx. HP. IBM. What do these businesses all have in common? Aside from their iconic status, each of these companies were formed during a crisis. In a recession, to be exact. In this article, we’ll set out a plan of attack for businesses in crisis mode. We’ll […]
Creating viral content: a short guide
Background Creating viral content isn’t a matter of luck. Neither is it magic. Rather, there’s a formula to the phenomenon. Every business aspires to go viral. But in order to go viral, your product or service must answer a few questions. Why should customers share your content? Have you made it easy for customers to […]
How to build a product that people want
Background Building a product that people want: it sounds simple and it can be a simple process if you follow a structured approach to a dynamic process. Growth hacker marketing begins with a product that people want. It’s about finding a solution to a problem. Once you have your product, it’s time to go to […]
How to create high quality content for better SEO results
Background As a business, your goal is to create or procure high quality content for better SEO results. Undoubtedly, online marketing and SEO are a crucial combination. You can’t have one without the other if you want to be found on the web (specifically, if your intent is to be discovered through organic search). High […]