How to Build a Cryptocurrency Pitch Deck for your Blockchain Venture

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Getting started with pitch decks In this blog, Vesper Copywriters walks you through the fundamental first steps required to build a compelling pitch deck for your blockchain venture (or cryptocurrency venture). But first, what is a pitch deck?  A pitch deck is a collection of words and photos that showcase your startup’s story and business […]

Get Ready for Metaverse Fashion Week: 24-27 March 2022

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What’s happening at Metaverse Fashion Week? It’s time to get ready for Metaverse Fashion Week! On March 24, Decentraland will host its first Metaverse Fashion Week. Complete with live music, after parties, drinks and networking events, there’s plenty of buzz around the four-day event. Anyone can attend, but you’ll need some crypto to buy wearables. […]

Layer 2 Solutions: The Blockchain Trilemma

Personal Finance Copywriter

What is the blockchain trilemma? The blockchain trilemma depicts the struggle to achieve a balance between decentralization, security and scalability on the blockchain. Both blockchain decentralization and security are critical to the functioning of a blockchain network. The former refers to the distribution of computing power and consensus throughout the network; while the latter refers […]

The Rise of Metaverse Real Estate: Why Investors are Dropping Millions on Virtual Land

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Enter the metaverse Investors are spending millions of dollars on virtual pieces of land in the metaverse. Recently, Republic Realm dropped a casual $4.3 million on a piece of virtual land from seller Atari in Sandbox. The purchase breaks The Metaverse Group’s record, set only a week prior, for a $2.3m purchase in Decentraland. Both […]

5 Essential Copywriting Hacks for Effective Website Copy

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How to craft effective website copy Effective website copywriting starts with understanding a brand and its goals. More than that, it also involves obtaining a thorough understanding of the market and industry in which the brand competes. Then, it’s important to understand the brand’s current- and future-state. In other words, where is the brand today? […]

5 Marketing Apps to Boost Marketing

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Getting started with marketing apps Money can be tight at a small business or start-up. Saving on costs and unnecessary expenses can go a long way. That’s why we’ve rounded up a list of the fail-proof marketing apps you can use to boost your marketing efforts at little to no cost. In this post, we […]

If you’re not social selling on LinkedIn, you’re missing out. This is why.

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The power of LinkedIn If you’re not leveraging the power of social selling in your business today, you’re missing out. In this post, I’ll explain why. First, a brief statistic: 4 out of 5 people on LinkedIn are decision-makers. As any salesperson knows, getting your message in front of a decision-maker right away helps you […]

5 Ingenious Copywriting Ads from Legendary Brands

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In this post, we cover Five Ingenious Copywriting Ads from Legendary Brands. There’s something about a great ad. I can’t quite explain it, but I know it when I see it. And I’m quite certain that you do, too. Usually, it resonates deeply with me. It makes me feel something good. And typically, I want […]

How Blogging Boosts Organic Growth and Raises Brand Awareness

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How to leverage blogging to your advantage Small business owners, serial entrepreneurs and professional service providers: all three have a strong desire to boost organic growth and raise brand awareness. There’s one tactic that can achieve both of these outcomes: blogging. If your website doesn’t already have a blog, you’ll want to get one started […]